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Dealer Marketing Direct™ has developed a suite of highly effective dealer marketing technology tools and infrastructure platforms to provide
an important set of solutions that support and enable a variety of marketing activity and services.
Our flagship dealer marketing CRM product Protocus® is built to deliver modern marketing that nearly all DMS systems cannot. We believe that the data management of prospects,
enquirers and customers lies at the heart of effective dealer marketing. Protocus® provides a single view of any record that then forms the basis of robust and reliable marketing and excellent
customer service.
We believe that the journey from initial contact through purchase and into life as an ongoing customer is one that should be tracked and managed easily, continually and
consistently. Proper CRM techniques and activities can therefore be implemented and lifetime values established with accuarate and understandable loyalty measures.
Consequently our web enabled Protocus® CRM system has been thoroughly developed to give you all the dealer marketing power you need, at every stage of a customer lifecycle - hence the name is derived
from PROspect TO CUStomer.
Our complete range of software covers almost every aspect of your dealer marketing system requirements:
Protocus® dealer marketing and CRM system incorporates Royal Mail PAF addressing,
DVLA vehicle look-up, Glass´s specification and value data as well as Google® visual
mapping data
Protocal™ web based dealer calendar system
Protodata™ dealer marketing data targeting , cleaning and modelling system
Protocontact™ online dealer service booking and e-marketing communication system
Protostock™ online dealer used car stock and portal marketing system
Our systems are all proprietary, requiring no 3rd party licenses for implementation, local or remote access. Instead, they are simply, easily and inexpensively
accessed via the internet wherever and whenever you need them!
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